Carbon Pencil Company

This poster ad for Carbon Pencil Company (a made-up company) was an exercise in branding.  My goal was to try to advertise a very mundane object (a regular pencil) in a way that seemed as innovative and desirable as possible.  I took cues from the design strategies of Apple by showcasing a very detailed image of the product which is integrated into the background and by including a short, memorable tagline.